1-bedroom flat in Villers-sur-Mer, near the sea
250 to 800 m from the shore5.14%net of fees, per year
Range 3.31% to 6.97%
- Median price (recorded sales)
- €114,000
- Estimated income net of fees
- €5,859 per year
- DVF sales analysed
- 149
Second homes and rental investment · Côte Fleurie
A weekend home that (almost) pays for itself.
You enjoy it a few weeks a year on the Côte Fleurie. The rest of the time, Primo Conciergerie takes care of the short-term rental for you. Our team is already on the ground in Deauville and stays with you from the first conversation to day-to-day management.
A first conversation with our Deauville team, with no commitment.
Real figures
From studio to house, town by town
These figures come from our Côte Fleurie study of 19 October 2026, covering 11 towns, 1,253 Bien'ici listings and 3,242 DVF sales from 2024 and 2025. Prices are those of recorded sales, and income is market short-term rental income, net of fees.
Net of fees means what comes back to you once platform commissions, Primo management, cleaning, linen and consumables are paid. Your own taxes and property costs (service charges, property tax, energy, insurance) are not deducted: they remain outside our scope.
1-bedroom flat in Cabourg
> 800 m from the shore6.37%net of fees, per year
Range 4.08% to 8.65%
- Median price (recorded sales)
- €118,150
- Estimated income net of fees
- €7,522 per year
- DVF sales analysed
- 70
Studio in Trouville, near the sea
250 to 800 m from the shore5.22%net of fees, per year
Range 4.33% to 6.11%
- Median price (recorded sales)
- €125,000
- Estimated income net of fees
- €6,528 per year
- DVF sales analysed
- 77
Seafront studio in Deauville
≤ 250 m from the shore6.00%net of fees, per year
Range 4.26% to 7.74%
- Median price (recorded sales)
- €161,050
- Estimated income net of fees
- €9,666 per year
- DVF sales analysed
- 14 · limited sample
2-bedroom flat in Honfleur
> 800 m from the shore6.48%net of fees, per year
Range 4.30% to 8.65%
- Median price (recorded sales)
- €180,000
- Estimated income net of fees
- €11,657 per year
- DVF sales analysed
- 38
House in Deauville, near the sea
250 to 800 m from the shore · 128 m² median2.99%net of fees, per year
Range 2.23% to 3.76%
- Median price (recorded sales)
- €900,000
- Estimated income net of fees
- €26,946 per year
- DVF sales analysed
- 37
Estimates as of 19/10/2026, before your personal weeks. Price: median of 2024 and 2025 DVF recorded sales for the segment (excluding notary fees and managed / tourist-residence units). Income net of fees: estimated short-term rental revenue (PriceLabs, AirDNA) after platform fees (18.5%), cleaning, linen and consumables, and Primo management fee (25% incl. VAT). Excludes the owner's taxes and costs (service charges, property tax, energy, insurance, financing). Non-binding, no income guarantee. See the method
Your project: second home, rental investment or villa
Our speciality is the weekend home. We also support rental investments and villas, each in its own way.
Second home
A flat or a house for your weekends, in Deauville, Trouville, Honfleur, Houlgate, Cabourg or Villers. You enjoy it a few weeks a year, and we let it the rest of the time.
- Your dates come first
- A simulation that takes your own weeks into account
Rental investment
Here the property is not a weekend home: it is a short-term rental holding, judged on its estimated net income. Our method stays the same.
- We compare towns and sectors
- We check the holiday-let rules
Villa
Larger houses, sometimes with a pool. We support you the same way, on a slightly longer file, and we only give figures when our study actually contains them.
- We assess the amenities (pool, spa…)
- One person follows your file
We support you in four steps
We start by studying your project. Then comes the purchase with a partner agency, works if needed, and finally management. At every step, you have local partners by your side.
Study and advice
We simulate your income and help you choose the town and property type. Sending us listings? We look at them with you.
Purchase support
With our partner agencies, who hold the professional licence. We prepare the project with you and stay by your side until signing.
Works coordination
Refresh, fit-out or decoration: we coordinate our partner craftspeople, who carry out and invoice their work directly. For a house, we look together, in a meeting, at the features that make guests want to book.
Short-term rental management
Primo Conciergerie takes care of the listing, pricing, guests, cleaning and linen. Day to day, there is nothing for you to handle: the team is on site, and you keep your dates.
Investing in Deauville, Trouville, Honfleur and Cabourg
For each town, we have gathered our study figures and the local rules, with a simulator already set to that town.
Frequently asked questions
Who handles the purchase?
The purchase is completed with our partner agencies, who hold the professional licence. Primo Patrimoine does not carry out property transactions. Our role is to study your project with you, advise you and support you at every step, up to the first bookings.
Do you do the works?
No. Our partner craftspeople carry out the works and invoice their work directly. On our side, we coordinate them. The works are not carried by Primo Patrimoine.
Is the income guaranteed?
No, and we prefer to be clear about it. They are indicative estimates dated 19 October 2026, with a low and a high range. They are non-binding and carry no income guarantee. Real income depends on the property, the calendar and the season.
Can I keep weeks for myself?
Yes, of course. You block your dates, and the simulator removes your personal weeks as a share of the year (weeks / 52). It is a simple assumption: the personalised study refines it with your dates and the season.
My town is not in the study. Can you estimate it?
Yes. The simulator covers the coast and the hinterland up to about 20 km from Deauville. Each town uses its own sale prices (DVF) when there are enough sales. Small villages are grouped into sectors, and the simulator tells you so. If your town is missing, simply choose “Other town”.
Why is part of the simulator blurred?
The preview gives you the net-income range, monthly income and estimated yield straight away, net of fees. The detail (gross revenue, occupancy, price per m², local market) appears as soon as you send the form. The email is only there to confirm your address.
What are the holiday-let rules?
They vary from town to town. For a second home: in Honfleur, up to 6 years of authorisation for a private owner (3 + 3 years), no compensation; in Deauville and Trouville-sur-Mer, a 3-year authorisation without compensation; elsewhere, a declaration at the town hall, rules to be confirmed. Details and sources on the Côte Fleurie page. Always check with the town hall before buying. See the rules
Let's talk about your project
Thinking about a second home, found a listing you like, or have a property to entrust? Leave us your details and we will call you back. You can also call our Deauville team directly.
+33 2 14 74 84 21Côte Fleurie team · Primo Conciergerie